Trunk Line

A few months ago, here in Bloomington, Indiana, everyone’s cell phone blasted an emergency warning sound, along with the alert above: a tornado waring. At the same time, civil emergency sirens wailed all over town.

A TORNADO WARNING means a tornado has been spotted or close enough. (A WATCH means there is a risk of a tornado.) Note the last two words: Check media.

That we did, here in the basement where I’m sitting right now. (It’s my office.) First I went to our only local AM station, WGCL/1370 (also 89.7 on FM). On the air was an interview with a guy talking about his tattoos. Then I checked all the local and regional radio stations listed here (on the LocalWiki where I dutifully put them):

• WBWB (B97)
• WCLS/97.7
• WFHB/91.3 (also 98.1 in Bloomington and 106.3 in Ellettsville)
• WFIU/103.7 (also WIFU2 on 101.9)
• WGCL/1370 and 98.7
• WHCC/105.5
• WIUX/99.1
• WTTS/92.3 (also Rock96 The Quarry on 96.1 and WTTS-HD2)

Nothing. On any of them. Not even on WFIU, which is the substantial public station at Indiana University.

While I fiddled around with a portable radio, my wife wisely asked, “Have you checked Twitter?” I hadn’t, so I opened a browser on my computer, searched for #Bloomington and #Tornado, and got all the information we needed: everyone was hunkering down, and nobody had seen a tornado. So, we all lucked out.

But the experience was relevant to the regulatory alarms that were being raised, about car makers’ plans to drop AM radio from their cars’ dashboard infotainment systems. For example, Massachusetts Senator Ed Markey’s bill S. 1669: AM Radio for Every Vehicle Act of 2023  seeks required inclusion of AM radios in cars, so IPAWS, the Integrated Public Alert And Warning System “described in section 526 of the Homeland Security Act of 2002 (6 U.S.C. 321o)” (says the bill) would blast through AM radios, and hopefully save some listeners’ asses.

In a press release, the good Senator said this: “Unlike FM radio, AM radio operates at lower frequencies and longer wavelengths, enabling it to pass through solid objects and travel further than other radio waves.”

Not exactly. AM and FM work differently, but both have limited range, and every station has its own coverage pattern. And none of those equal cellular Internet and satellite radio in overall coverage, though both of those have limitations as well.

[As an aside, not long after I wrote this post, I visited two stations in one studio in Palm Springs, California, and published a photo album of the visit here. Best I can tell, both stations live off rent to cell companies for the tower behind their studios. And they don’t even own the tower anymore. A company that specializes in cell towers and rental owns it, and pays the station owner for the right to occupy the land. From what I saw, neither station was ready to deal with an emergency. Sure, maybe somebody could be called in, but on-site staffing was the exception, not the rule. Oh, and there was a third station once transmitting from the site, but that one was kindly donated to a local college whose staff and students weren’t interested in it, and turned in the license.]

If we were to zero-base radio today, we probably wouldn’t have stations at all. We’d have streams and podcasts, over the Internet, coming from anybody who wants to put out whatever they please. It would all be delivered by fiber, copper wiring, and cellular wireless, perhaps with satellite broadcasting thrown in.

Of course, we have that already.

By the way, Markey’s ploy worked, to some degree. For example, Ford reversed its plans to drop AM radio from its new cars. But AM towers everywhere are being logged off land sold to make room for housing developments and shipping centers. Examples: WMAL in Washington, WFNI in Indianapolis, and WFME in New York—to name a few among many.

Almost all the rest persist on shoestring budgets. You hear programming (now re-dubbed “content”) on their airwaves, but in most stations you will find no human beings sitting in a studio and working a control board with a microphone in their face. Those people got laid off long ago. Nearly all content is piped in from elsewhere. Voices included.

AM also sounds like shit. It doesn’t have to, but it does. For that problem you can mostly blame the radio makers, especially for cars. Switch from FM to AM, and it sounds like somebody just put a pillow over the speakers.

The simple fact is that AM radio is moving toward obsolescence while its popularity drops toward zero. (Ratings on the whole are bad and getting worse.)

Of course, emergency notifications are important. The question of how best to blast out those notifications and then get good news coverage during and after an emergency can be answered in lots of ways. But keeping AM stations running may not be the best of those options.